Case study · Residential solar installer
€1,300 in ad spend turned into €70,000 in signed solar installations. Here's exactly how.
This is a real campaign for a real solar installation company. Not a projection, not a hypothetical. Below is what was done, what it cost, and what it produced.
11–12 week campaign · Google Search + dedicated landing page
The situation
Great crews, solid reputation — and a pipeline built on luck.
The company had been installing residential solar for years. Good work, happy customers, steady referrals. But referrals don't follow a schedule — some months the calendar was full, other months crews stood idle.
Meanwhile, homeowners in their area were typing "solar panel installation near me" into Google every single day — and landing on competitors. The company had a website, but it wasn't capturing that demand, and the visits it did get rarely turned into inquiries.
If that sounds familiar, it's because this describes most established solar installers. The demand is already there. It just wasn't reaching them.
The diagnosis
Three gaps were costing them jobs.
1.Invisible on Google
Homeowners in their area were searching for solar installers every week. None of that high-intent demand was reaching them.
2.A page that leaked visitors
The traffic they did get landed on a page that wasn't built to turn a visit into an inquiry. People looked, then left.
3.No reason to choose them
Their messaging sounded like every other installer in the region. Nothing gave a homeowner a concrete reason to pick up the phone.
The solution
Capture demand that already exists — don't pay to create it.
Instead of interrupting cold audiences on social media, we went where intent already lives: Google Search. A tightly targeted campaign put the company at the top of the results for homeowners actively searching for solar installation in their service area.
Every click landed on a dedicated landing page built for one purpose — turning that visit into a booked appointment. One clear offer. Real proof. No distractions. And messaging that finally gave homeowners a concrete reason to choose this company over the installer down the road.
The principle is simple: when someone is already looking for what you sell, you don't need to convince them to want it. You just need to be the one they find — and give them a reason to call you first.
The results
The numbers, without the spin.
€1,300–1,400
Total ad spend
Google Search only
17–20
Qualified leads
Homeowners with real intent
5–7
Installations closed
Signed, paid jobs
€50–70K
Revenue generated
In 11–12 weeks
The flow, start to finish
€1,300
Ad Spend
17–20
Leads
5–7
Closed Deals
€50–70K
Revenue
Timeframe: 11–12 weeks, one campaign, one landing page. No SEO, no social, no cold calls.
Why this matters to you
If you're running on referrals, you're leaving jobs on the table.
If your pipeline depends mostly on word-of-mouth, you already know the problem: you can't schedule a referral. Crews sit idle in weeks that should be profitable.
And if you've been burned before — by an agency that sold you "leads" that were shared with four competitors, recycled from months ago, or never picked up the phone — that skepticism is earned. That model is broken.
This is not buying leads. Nobody sells you a list. These are homeowners in your area, searching for an installer right now, landing on your page, and booking directly with you. The intent is already there — the only question is whether it reaches you or your competitor.
How it works
Three steps. Same playbook, your market.
Capture existing demand
A targeted Google Search campaign puts your company in front of homeowners already looking for an installer in your area.
Convert with the right page
A dedicated landing page built for one job: turning that visit into a booked appointment. Clear offer, clear proof, clear next step.
Fill the calendar
Qualified homeowners book directly. Your crew capacity gets filled with appointments that actually show up.
Want to see if this works in your area?
Book a free 15-minute call. No obligation, no pitch deck. I'll walk you through exactly what was done in this campaign and tell you straight whether the same approach fits your market — and if it doesn't, I'll say that too.